DeepCrawl

Achieving high search engine rankings requires more than just quality content and backlinks—technical SEO is paramount. For enterprise-level websites with complex architectures and millions of pages, maintaining optimal site health is a daunting task. Lumar, formerly known as Deepcrawl, emerges as a powerful solution, offering comprehensive tools to analyze, monitor, and enhance your website’s technical performance.

Understanding the Importance of Technical SEO

Technical SEO involves optimizing your website’s infrastructure to ensure that search engines can efficiently crawl, index, and understand your content. Issues like broken links, duplicate content, slow page speeds, and poor mobile usability can significantly hinder your site’s visibility and user experience. Addressing these challenges is critical for maintaining a strong online presence and driving organic traffic.

Introducing Lumar

Lumar is a cloud-based website intelligence platform designed to meet the demands of large, complex websites. By simulating how search engine bots navigate your site, Lumar provides actionable insights to help you identify and rectify technical issues that could be impacting your performance in search results.

Rebranding Note: In February 2022, Deepcrawl rebranded as Lumar to reflect its expanded vision of providing broader website intelligence solutions beyond traditional crawling and technical SEO.

Key Features and Capabilities

1. Advanced Website Crawling

Lumar’s sophisticated crawler is engineered to handle websites of any size, providing a comprehensive audit of your site’s structure and content.

• Scalable Performance: Efficiently crawls websites with millions of pages without compromising speed or data integrity.
• Crawl Customization: Tailor crawl settings to focus on specific URL patterns, subdomains, or site sections.
• JavaScript Rendering: Analyzes dynamic content rendered via JavaScript, ensuring a complete view of modern websites.
• Scheduling and Automation: Set up regular crawls to continuously monitor your site’s health.

2. Comprehensive Technical SEO Audits

Automate the detection of technical issues that could be affecting your site’s search performance.

• Error Identification: Locate broken links, 404 errors, and server issues to enhance user experience and crawlability.
• Redirect Analysis: Visualize redirect chains and loops to optimize link equity and page authority flow.
• Canonicalization Checks: Ensure proper use of canonical tags to prevent duplicate content penalties.
• XML Sitemap Verification: Validate your XML sitemaps for accuracy and completeness.

3. Log File Analysis

Gain deeper insights by analyzing your server logs to understand how search engines interact with your site.

• Crawl Budget Optimization: Identify which pages are being crawled and adjust to prioritize important content.
• Bot Behavior Monitoring: Track visits from different search engine bots to detect crawl anomalies.
• Indexation Insights: Discover pages that are not being crawled or indexed as expected.

4. Content Quality Analysis

Assess the quality and SEO effectiveness of your on-page content.

• Metadata Review: Audit title tags, meta descriptions, and header tags for SEO best practices.
• Duplicate Content Detection: Identify and resolve instances of duplicate or thin content.
• Readability Scores: Analyze content readability to improve user engagement and comprehension.
• Keyword Analysis: Examine keyword usage to ensure alignment with your SEO strategy.

5. Mobile-First and International SEO Support

Adapt to search engines’ evolving algorithms with features designed for mobile-first indexing and global audiences.

• Mobile Usability Testing: Detect issues affecting mobile users, such as improper viewport settings and touch element sizes.
• Hreflang Tag Validation: Verify hreflang implementation to ensure correct language and regional targeting.
• International Site Structure Analysis: Optimize your site’s architecture for different languages and regions.

6. Page Speed and Core Web Vitals Evaluation

Improve site performance with insights into page speed and user experience metrics.

• Core Web Vitals Monitoring: Track essential metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
• Resource Optimization: Identify large images, uncompressed files, and render-blocking resources.
• Performance Recommendations: Receive actionable suggestions to enhance loading times and interactivity.

7. Structured Data and Rich Snippets

Enhance your search listings with properly implemented structured data.

• Schema Markup Validation: Check and validate structured data to increase eligibility for rich results.
• SERP Feature Tracking: Monitor your site’s appearance in search results, including featured snippets and sitelinks.

8. Customizable Dashboards and Reporting

Create tailored reports to monitor SEO metrics and share findings with stakeholders.

• Interactive Dashboards: Customize views to focus on the metrics most relevant to your goals.
• Automated Reporting: Schedule reports to be sent regularly to team members or clients.
• Exportable Data: Export data in formats like CSV or PDF for further analysis or presentations.

9. Integrations and API Access

Seamlessly connect Lumar with your existing tools and workflows.

• Google Analytics and Search Console Integration: Combine crawl data with traffic metrics for a comprehensive overview.
• Third-Party Platforms: Integrate with tools like Adobe Analytics, Splunk, and Data Studio.
• API Access: Incorporate Lumar’s data into your custom applications or reporting tools.

Benefits of Using Lumar

• Holistic Website Health Management: Monitor and improve all aspects of your site’s technical performance.
• Enhanced Search Visibility: Resolve issues that may be preventing your site from ranking higher in search results.
• Improved User Experience: Optimize your site for speed, accessibility, and usability, benefiting both users and search engines.
• Actionable Insights: Prioritize fixes based on data-driven recommendations to maximize ROI on SEO efforts.
• Scalability: Designed to accommodate the needs of growing websites and complex infrastructures.

Real-World Success Stories

Case Study: Elevating SEO for a Global Publishing Platform

A leading publishing company with a vast content library faced challenges with indexing and organic traffic. By utilizing Lumar:

• Identified Indexing Issues: Discovered thousands of pages blocked by incorrect robots.txt directives.
• Improved Site Structure: Optimized internal linking and navigation for better crawlability.
• Enhanced Mobile Experience: Resolved mobile usability issues affecting a significant portion of their audience.
• Result: Achieved a 40% increase in organic traffic over six months and improved overall site engagement metrics.

Testimonial

“Lumar transformed our approach to technical SEO. The platform’s insights and recommendations were crucial in improving our site’s health and search performance.”
— Michael Thompson, Director of SEO at MediaCorp

Who Should Use Lumar?

• Enterprise Businesses: Ideal for large websites requiring advanced technical SEO solutions.
• SEO Agencies: Supports managing multiple clients with robust reporting and project management features.
• E-commerce Platforms: Helps online retailers optimize vast product catalogs for better search visibility.
• Technical SEO Professionals: Provides the in-depth data needed for thorough site audits and optimization strategies.

Pricing and Plans

Lumar offers flexible pricing tailored to different business sizes and needs:

• Professional Plans: For small to medium-sized businesses focusing on growth and technical optimization.
• Enterprise Solutions: Custom plans featuring dedicated support, higher crawl limits, and personalized onboarding.

For detailed pricing information, it’s recommended to contact Lumar’s sales team or request a personalized demo.

Comparing Lumar to Alternatives

Lumar vs. Screaming Frog SEO Spider

• Lumar: Cloud-based, scalable for large websites, offers team collaboration and automated reporting.
• Screaming Frog: Desktop application, suitable for smaller sites or individual audits, limited by local machine resources.

Lumar vs. Botify

• Lumar: Emphasizes user-friendly interfaces with comprehensive technical SEO features.
• Botify: Offers deep analytics and may include more advanced data modeling, but with a potentially steeper learning curve.

Lumar vs. Oncrawl

• Lumar: Prioritizes usability and seamless integrations with a broad range of tools.
• Oncrawl: Strong focus on data science and custom metric creation, which may require more technical expertise.

Pros and Cons

Pros:

• Scalable and Robust Crawling: Efficiently handles complex, large-scale websites.
• Comprehensive SEO Toolkit: Offers a wide array of features covering all aspects of technical SEO.
• User-Friendly Interface: Intuitive platform design facilitates ease of use.
• Excellent Support and Resources: Access to a dedicated support team and extensive educational materials.

Cons:

• Cost Consideration: Pricing may be prohibitive for smaller businesses or individual practitioners.
• Learning Curve for Advanced Features: Some functionalities may require time to fully master.
• Dependency on Accurate Setup: Proper configuration is essential to obtain accurate and actionable data.

Frequently Asked Questions

Is Lumar suitable for small businesses?

While Lumar is designed with enterprise needs in mind, small to medium-sized businesses with complex websites or ambitious growth plans can also benefit. It’s important to evaluate whether the platform’s capabilities align with your specific requirements and budget considerations.

Can Lumar detect content issues?

Yes, Lumar thoroughly analyzes on-page content elements to detect issues like duplicate content, thin content, missing or duplicate metadata, and keyword optimization problems. This helps ensure your content aligns with SEO best practices and provides value to users.

How does Lumar assist with mobile-first indexing?

Lumar evaluates your website from a mobile perspective, identifying issues that could affect mobile usability and compliance with Google’s mobile-first indexing. It checks for responsive design implementation, mobile page speed, and other mobile-specific factors.

Does Lumar support international SEO strategies?

Absolutely. Lumar validates hreflang tags, assesses international site architecture, and ensures proper regional targeting. This supports your efforts to reach global audiences effectively.

What customer support does Lumar offer?

Lumar provides comprehensive customer support, including personalized onboarding, technical assistance, and access to a rich library of resources such as webinars, guides, and a knowledge base to help you maximize the platform’s benefits.

Conclusion

Lumar stands out as a leading solution for mastering technical SEO, particularly for enterprise-level websites navigating complexity and scale. By delivering deep insights into your site’s architecture, content quality, and performance metrics, Lumar empowers you to make informed decisions that enhance search visibility, drive organic traffic, and improve user experience. Whether you’re an SEO professional seeking advanced analysis tools or a business aiming to elevate your online presence, Lumar offers the capabilities and support necessary to achieve your goals.